3 Tres Was Born

3 Tres Co-Founders Mark Becker and Keli’I Heen set out to transform the industry, striking a balance between conventional tequila production with a bit of finesse. Produced at NOM 1437 inside of one of Jalisco’s biggest distilleries, the duo wanted to upend the sterile category model of juice + marketing when it came to 3 Tres. Guided by the brilliance of Stella Anguiano, the three worked in trust to taste through lots until the epiphany moment occurred – when the ritual tasting delivered and 3 Tres was born.

Every bottle represents their trust with one another and their focus to offering something unique.